Interactive lab · Concept builds 2026
Concept work where we push real-time 3D, scroll-driven film and interactive video on the web. These are self-initiated studies, not client projects. Every build is original or credited, and each one is ready to adapt to a real launch.
01 · Property launch
Three residence types, each with an interior mood, a 2D floor plan and an explorable 3D cutaway that share one layout. Buyers can download the plan and model and get a pre-filled viewing enquiry.
Try thisOpen Residences, switch to “Explore in 3D”, then press Top view.
Hover · 3D cutaway
02 · Product launch
One real-time 3D machine carries the whole page. As you scroll, the camera, scale and background change across eight chapters. The dial turns, the portafilter unlocks, the steam wand swings out and the finish picker restyles the same live model.
Try thisScroll to the brew chapter. The portafilter unlocks and the machine pours on its own.
Hover · brew chapter
03 · Technique study
Three headline panels change as a single video scrubs under them, with eased seeking that stays smooth when you scroll backwards. It is one HTML file with no build step, so this pattern costs little to reuse for any brand that already has footage.
Try thisScroll down and then quickly back up. The video follows in both directions.
04 · Automotive
Rendered films behave like a product interface. Hover to open the hood or reveal the battery, click through to annotated engineering views, then change the paint and wheels. We adapted it into a dark presentation edition.
Try thisHover the hood, then click it to open the drive-unit cutaway.
Original design study and media by Amir Mušić, MIT licensed. Dark edition by SimplifyLab.
Hover · hood film
05 · Beauty launch
The bottle is rendered in Blender Cycles, then tinted in the browser, so all six shades keep real glass, refraction and shadow. Scrolling drains the serum into its three ingredients: pegaga leaves, niacinamide powder and squalane oil. The shade picker recolours the bottle and three skin tones.
Try thisScroll into the formula, then pick 06 Koko in Shades and watch the bottle change.
Hover · formula chapter
Start from the study closest to your launch. We rebuild it around your product, content and brand. You are not buying a template.
Floor plans, 3D unit tours and a viewing enquiry that tells your sales team which unit the buyer looked at.
See AER Residence → Consumer productShow how the product works, not just how it looks. A live 3D model that turns, opens and pours as the visitor scrolls.
See FORM Espresso → Beauty · skincarePhotoreal product shots in every shade, a shade finder for different skin tones and ingredients your buyer can recognise.
See embun. → Automotive · hardwareLet buyers open the product up. Hover films, cutaways and a configurator for finishes and options.
See VEYRA → Brand · studioAlready have a brand film? Turn it into a page the visitor scrolls through, with copy timed to each scene.
See Cast & Render →Tell us what you are launching and when. We will tell you which approach fits your timeline and budget. No hard selling.
